Building the simplest
image placeholder API
We're on a mission to eliminate the tedious task of finding placeholder images, so developers can focus on building amazing products.
Our Story
Placewise was born from a simple frustration: finding placeholder images for development and prototyping was unnecessarily complex. Every developer has experienced it—jumping between multiple services, dealing with API keys, managing rate limits, or settling for generic gray boxes.
We believed there had to be a better way. In early 2026, we launched Placewise with a clear vision: make placeholder images as simple as pasting a URL. No authentication, no setup, no complexity. Just beautiful, contextual images from Pexels, Unsplash, and Pixabay—instantly.
Today, hundreds of developers trust Placewise to power their projects, from rapid prototypes to production applications. We serve over 1 million images every month, maintaining 99.9% uptime because your projects depend on us.
We're profitable, self-sustainable, and committed to building the best placeholder image service for developers. Every feature we add, every optimization we make, and every support question we answer is driven by one goal: save developers time so they can focus on what matters—building great products.
What We Stand For
Developer First
We build for developers, by developers. Every feature is designed to save you time and eliminate complexity.
Reliability
Your projects depend on us. We maintain 99.9% uptime and monitor our service 24/7 to ensure it just works.
Simplicity
No API keys, no complex setup, no hidden fees. Just paste a URL and get beautiful, contextual images instantly.
Transparency
Clear pricing, honest communication, and open roadmap. We believe in building trust through transparency.
Meet the Founder
Leroy Steding
Founder & Developer
A full-stack developer with a passion for creating tools that make developers' lives easier. With years of experience building web applications, I created Placewise to solve a problem I encountered daily: the hassle of managing placeholder images during development.
I believe the best developer tools are the ones you don't have to think about—they just work. That's the philosophy behind Placewise: simple, reliable, and built for the way developers actually work.
Get in Touch
Have questions, feedback, or just want to say hi? We'd love to hear from you.